Embrace Your Journey with Coaching

Owning a business is a challenging journey that requires perseverance, hard work, and a willingness to take risks. Many aspiring entrepreneurs and business owners have great ideas but need support and guidance to turn them into successful ventures. This is where coaching from a former business owner can be incredibly valuable.
I built my business from my parents' basement at just 21 years old. Through grit, ambition, and a lot of risks, I grew that venture into a lucrative company that I successfully sold after 32 years. As the owner of a marketing company, I also worked with many industries and businesses to help them build their brands and grow their companies.
Over those 32 years, I saw a lot and learned even more. Along that entrepreneurial journey, I've been honored with recognition like being named one of Maryland's Top 100 Women and an Enterprising Woman of the Year. These accolades mean a lot, but what means more is the opportunity to share my hard-won lessons.
Entrepreneur and business coaching can help you achieve your life and business goals in several ways. First and foremost, coaching provides you with the knowledge and guidance needed to navigate the challenges of starting and growing a business. Having been through the process myself, I can offer valuable insights into what works and what doesn't, helping you avoid common pitfalls and mistakes.
Perhaps most importantly, coaching can help you stay motivated and accountable. Starting and growing a business can be a lonely journey, and it's easy to get discouraged or distracted along the way. As your coach, I provide the support and encouragement you need to stay focused and committed, holding you accountable to your goals and commitments.
It is my great privilege to have the opportunity to make a lasting impact on the dreamers, doers, and thinkers of tomorrow. Whether you're overcoming a difficult manager or seeking to build the confidence to take the entrepreneurial leap, consider me your coach, cheerleader, and business confidante. I genuinely look forward to connecting with you on a personal level and witnessing your remarkable growth unfold in a matter of months.
Let's transform your path together.

I had the privilege of working under Janice Tippett's guidance for 6 years, and I can't express how fortunate I am to have had her as a boss and mentor. Janice is nothing short of extraordinary, and her impact on my professional and personal growth has been profound. She saw potential in me beyond what I saw in myself and provided unwavering support from day one. Her guidance and mentorship extended far beyond what I could have ever expected, and I credit much of my success to her wisdom and encouragement. Her ability to provide constructive feedback while also recognizing and celebrating our achievements is a testament to her leadership style. What sets Janice apart is her genuine care for her team members. She supported me not only in my professional endeavors but also during challenging times in my personal life. Her compassion and empathy make her a rare gem in the corporate world. Janice Tippett is an outstanding leader, mentor, and human being.
CAITLIN NICHOLS
When I first met Janice, I was at that tricky crossroads where experience had finally landed me a marketing manager role at an ad agency, but naivety kept me from recognizing the warning signs of a toxic workplace. Specifically, a supervisor whose leadership style felt more like a slow erosion of my confidence than an opportunity to grow. And then there was Janice. She walked into every room with the kind of energy that didn’t just fill the space—it lifted it. She led from a place of strength, yes, but also deep generosity. She didn’t hoard knowledge or authority. She built people up. And she made damn sure I built myself up, too. At that point in my career, I was equal parts eager and unsure. I wanted to prove myself, but I was also a textbook people pleaser—more likely to shrink in tough moments than to stand firm. Janice saw that immediately. And from day one, she gave me a challenge: Work on your confidence. Not in the “fake it till you make it” kind of way, but the real kind—the kind that comes from owning your ideas, your mistakes, your wins, your losses. The more I worked with Janice, the more I realized the job itself was costing me something far greater than a paycheck could ever replace. Mentally, emotionally, physically—I was drained. And yet, I stayed. Because that’s what we do when we don’t trust ourselves yet, when we think maybe if we just try harder, it’ll get better. Spoiler: it didn’t. Then, something happened. Another executive witnessed the way my supervisor was treating me and took it upon themselves to file a complaint with HR. And in that moment, I realized: I don’t need permission to stand up for myself. I was done making myself small. I started answering messages in my network, saying yes to new opportunities, and within weeks, I had landed my dream job. I believe in signs from the Universe. And there was no clearer sign than this: Standing tall, owning my worth, and going tits out—not just in leadership, but all the way out the door—was the right move. My leaving set off structural changes that prevented my former supervisor from mistreating others. And now, a year into my new role, I’ve not only thrived—I’ve been promoted. Growth that I never would have achieved if I had kept waiting for things to change instead of choosing to change them myself. I look back at that time, and all I feel is gratitude. For the challenge. For the hard lessons. But most of all, for Janice. Her mentorship didn’t just help me find my confidence—it gave me the courage to live it. And that has made all the difference.
VICTORIA LEWANDOWSKI
Working with my business coach was a game changer for my company. With their guidance and support, I was able to streamline my operations, increase my revenue, and develop a clearer vision for the future of my business. I'm now more confident and focused than ever before, and I can't thank my coach enough for her invaluable insights and expertise.
LINDA MANN
I have had the privilege of working closely with Janice in the customer service industry, specifically within the realm of Marketing and Promotional Products. Her guidance and support have been invaluable to my personal and professional growth during this time. Janice's approach to leadership is truly inspiring. She possesses a rare blend of expertise, empathy, and dedication that sets her apart. When I initially transitioned into the Marketing and Promotional Products industry, I was faced with a steep learning curve. Janice, however, was quick to take me under her wing. Her ability to simplify complex concepts and patiently guide me through various challenges played a pivotal role in my success with in the company as well as my career moving forward. Janice as been a mentor and leader and I will continue to reach out to her as I embark on new endeavors.
HEATHER JOHNSON

Join Us on the Journey
HEATHER JOHNSON